I heard from someone about the launch of Easy Paisa by Telenor.
I got extremely excited, that I wanted to go for the launch, but when I just saw the web site on what it does.
I am very very very disappointed.
Imagine when you can pay for your coke, your samoosa, your amrood, and your mango’s via Mobile phone, just by sending an sms.
The telecoms have this facility, YET they do not want to promote it, and they are NOT promoting this concept of paying via sms and mobile credit.
Telecom Marketing People, WAKE UP, start a campaign showing a Paan wala accepting Mobile credit as payment, which he can then re-use to pay for stuff that he wants.
Find you charge 5% let the customer descide if he wants to pay the 5% service fee and 15% tax , but TEACH him to use his mobile balance to pay for service, and WHY NOT ?
I hope they will do this soon enough and make money for themselves, and for others.